brand strategy

it's amazing to be young

Go dance at a post punk show in a sea of strangers // Gen Z is just a reboot of the best parts of Gen X & Elder Millennials (Xennials?) // the marketing…

May 23 •

Molly McDermott Walsh

Helping an inventive founder find her brand and voice

Rebranding a footwear brand invented by a neuroscientist // when marketing speak means nothing // why we still need to celebrate female founders

May 5 •

Molly McDermott Walsh

just like music

The thrill of bonding with a stranger over a shared favorite band // the importance of music, self expression, and interesting brand activations - even…

Oct 17, 2024 •

Molly McDermott Walsh

Learn the rules, to one day rip them up.

How i won the first and only Pioneer of the Year award at Farrow & Ball // even though I ate peas wrong // rules are meant to be broken, but not right…

Jul 23, 2024 •

Molly McDermott Walsh

i started a substack, too.

My mom: "if everyone is jumping off the Brooklyn Bridge, would you jump, too?" I guess the answer is yes?

Jun 9, 2024 •

Molly McDermott Walsh

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts